In the e-book “The Seven Great Lies of Network Marketing” Ann Seig reveals what she feels are the seven biggest lies of the network marketing industry.

She starts with what she feels is the largest lie:  “Everyone is your prospect.”

Just like “Everyone wants this, they just don’t know it yet!”  These lies have resulted in many people being approached as prospects randomly. The network marketer who does this has likely turned their prospects off of network marketing, and these people will not have anything good to say about network marketing in the future.

Trying to pitch your plan to everyone damages the concept of network marketing. It creates images of door to door sales men in the minds of people who one day might consider the network marketing if it was presented to them in a professional manner.

Are you committed to developing a prosperous home based business?

Then you cannot afford to waste your time on tactics that have no return on investment. The method of approaching anyone with your offer doesn’t work because everyone is not interested in creating their own home based business. You can work smarter by only contacting people who have expressed a interest in your specific offer.

Read more on creating success with the new approach to network marketing here.